On February 7, the first industrial expo themed on "sweetness" in the Guangdong-Hong Kong-Macao Greater Bay Area, the 2026 Huadu Sweetness Economy and Industry Development Expo, was successfully held at Guangzhou Sunac Mall, the main venue, and Steigenberger Icons Guangzhou, the sub-venue.

The opening performance at the beginning of the event, which incorporated the essence of "Tang palace aesthetics" and Cantonese culture, established the underlying tone of culture that emphasizes equally on elegance and tradition. The leader's speech session, which witnessed the attendance and speech of relevant leaders at all levels of Huadu District and Guangzhou city, was a vivid demonstration of the high recognition and support for Huadu's development path through sweetness economy. It was followed by the "Sweetness Economy 'Top 20' Industry Plaque Awarding Ceremony", in which plaques were awarded to outstanding representatives of the industrial chain such as wedding hotels, tourist attractions, and planning agencies, setting industry benchmarks and strengthening the cohesion of the industry and brand orientation.

Release of double love map

Promotes deep integration of "wedding + cultural tourism”

With the joint activation of the release device by leaders at all levels of the city and District and enterprise representatives, came the stunning appearance of the "Love Map”, an innovative highlight of this expo. As a one-in-all three-dimensional ecosystem integrating geography, culture, emotion and social life, the map collects six major theme circles and more than 20 characteristic love destinations across the country, and digs deep into the natural endowment and humanistic stories of various places, and transforms them into dating travel products that allow experience and participation.

Released at the same time was Huadu local love map, which reveals Huadu's romantic secrets in an all-round way, including Huadu Lake National Wetland Park, China Travel Aranya Jiulong Lake, Langtou Ancient Village, Hongshan Village and other characteristic sweet attractions, to provide one-stop guidance for marriage and love themed cultural tourism check-in attractions and sweet travel experience, making local high-quality romantic resources the core support for the development of the sweetness economy.

The "Sweetness Market" at the main venue formed an effective closed loop with the Wedding Industry Exhibition and Huadu District Sweetness Economy Industry Development Forum at the sub-venue of Steigenberger Icons Guangzhou. The Market attracted the public participation in consumer experience through activities such as check-ins and stamp collecting; the Industrial Exhibition provided a professional platform for enterprises upstream and downstream the industrial chain to display and connect; and the Forum brought together industry elites to discuss the path of industrial integration and development direction. This integrated design of "experience-based attraction - industrial connectivity - Intellectual exchange" effectively promoted the interconnection of consumption scenarios and industrial scenarios, and accelerated the extension from isolated wedding service to the whole industry chain ecosystem covering "marriage and love, cultural tourism, cultural creativity, and exhibition".

33 couples held a group wedding

in practice of a new style of civilized marriage and love

As 33 couples slowly walked into the event venue, the sweet group wedding became the most moving focus of the scene. At the witnessed of the citizens, relatives and friends, leaders and guests at the scene, the newlyweds completed traditional rites such as three bows, hair-tying, cross-cupped wine, and vows, solemnly received their marriage certificates, making the happy moment forever memorable. Ms. Zhang, who participated in the event, said that today was not only a lively group wedding, but also a way to make up for past regrets. When she and her husband got married, the covid-19 pandemic came from nowhere, and the wedding for which the families had put so much effort to prepare was instantly ruined. She was very happy to have the opportunity to participate in this group wedding full of Chinese charm during this joyful Chinese New Year.

The group wedding event is a genius combination of cultural ceremonies with industrial promotion, which is not only a continuation of the excellent traditional Chinese marriage culture, but also a practice of the reform of marriage customs towards simplicity and frugality. It is a vivid practice of Huadu in deepening the reform of marriage customs and promoting the civilized concept of marriage and love, and beyond that a most vivid embodiment of the emotional value of the "sweetness economy". The event also witnessed the launch of Lukfook Jewelry's Co-branded MR Exhibition of Tang Dynasty Treasure, a brilliant jewelry show of Tang dynasty that added a touch of bright ancient charm to the sweet atmosphere of the scene.

The industrial forum gathers wisdom

To discuss the new future of the sweetness economy

The Huadu District Sweetness Economy Industry Development Forum was specially held the same night to gather industry wisdom and discuss development path. Participants of the Forum, including representatives of members of the Huadu District Wedding Association, high-quality enterprises in the wedding industry chain, representatives of grassroots units and industry experts, had in-depth exchanges on topic of "integration path of the sweetness economy and the new direction of Huadu development". Centering on the advantages of Huadu's local cultural tourism resources, Xinhua Street's grassroots practice, industrial docking achievements and the development experience of outstanding enterprises, guests expressed their opinions and suggestions, and formed a consensus to further dig into Huadu's cultural tourism resources, strengthen the wedding industry, and promote the integration of "wedding” and other industries.

The forum also held a ceremony to give awards to outstanding enterprises and certificates to new members of the Huadu District Wedding Association, aiming to further strengthen industry cohesion and build a high-quality platform for industry exchanges and deeper cooperation.

Ride the tide to open a new game

And create a new highland for the sweetness economy in the Greater Bay Area

The successful holding of this Expo is an important step of Huadu to deepen the reform of marriage customs and promote the upgrading of the sweetness economy industry; and it is also an innovative exploration to integrate the resources of the whole industry chain and to unite the grassroots efforts of government and enterprises. In recent years, Huadu has deeply cultivated the sweetness economy with the model of "government guidance plus enterprise collaboration", which gave full play to local resources to connect the wedding industry chain in an all-round and multi-dimensional manner, and promote the deep integration of multiple business formats; as a result, it not only meets the needs of the masses for personalized and high-quality wedding services, but also further consolidates Huadu's important position in the landscape of the sweetness economy in the Greater Bay Area.

The next step of Huadu will be to take this Expo as an opportunity for continuous creation of brands, products and services of sweet economy with national influence, persistent development in the field of sweetness economy, incessant improvement of the full-cycle consumption ecology of marriage and love, and make every effort to build a new highland of sweetness economy in the Guangdong-Hong Kong-Macao Greater Bay Area, so that the sweet economy will become a new engine for the high-quality development of Huadu's economy.